Sleeping with the Enemy? Yahoo and Google Partner Up
Reports this morning are that Microsoft’s bid for Yahoo has finally sent Yahoo running to their biggest common rival, Google.
The nonexclusive deal is aimed at giving a lift to Yahoo’s finances, and the company said it would generate an additional $250 million to $450 million in operating cash flow in the first year. What this means to Yahoo longer-term, though, remains very unclear. Google is also mum on the compensation it will receive as a result of the partnering. Microsoft's next move in this on-going courtship should also be worth watching for!
The Yahoo/Google partnership has several hurdles to clear, including ongoing squabbling amongst Yahoo board memebres and investors, as well as regulatory scrutiny, which could take months to sort out. Stay tuned!!


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