Anyone who turns over a Google Nexus Q streaming media player this year might be in for a surprise. A few simple words not often found on technology anymore are inscribed in its base: "Designed and Manufactured in the U.S.A."
"We've been absent for so long, we decided, 'Why don't we try it and see what happens?' " Google's Android exec Andy Rubin told the NY Times.
For the past 20 years, tech companies like HP, Dell and Apple have been outsourcing manufacturing overseas.
Although not much is known about Google's plans for future manufacturing, many are speculating that this may just be the beginning. In fact, a poll of manufacturers earlier this year by the Boston Consulting Group revealed that over a third of U.S.-based manufacturing executives are planning or thinking about bringing back production from places like China to return to the United States.
Cited factors in the survey include labor costs, product quality, ease of doing business and being closer to customers. Seventy percent of these executives said that outsourcing to China is more expensive than it looks on paper. Over 90 percent also believes the cost manufacturing in China will only continue to escalate.
Image of Google Nexus Q courtesy of Google.
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